Atelier èmi · Fashion & Beauty, Commercial & Product · 2026 · Milan, Italy
Atelier èmi — Milano
Second campaign for the atelier — the collection worn across the city's landmarks.
- VisionFlow
- Atelier èmi
- Milano
- Arco della Pace · Castello Sforzesco · Historic porticoes
- 18 editorial stills · Vertical film · Social reels
- Look-book, brand & social
01 — The brief
After the first look-book, Atelier èmi came back for a second campaign — the new collection photographed and filmed around the city itself, rather than in gardens and porticoes.
02 — Approach
We built the day around Milan's own landmarks — the Arco della Pace, the Castello Sforzesco, historic porticoes and residential facades — shooting in low, hard sun so satin and suede keep their texture and the city stays recognisable behind every look.
03 — Results
- 18
- 1
- 3
A second complete set for the same client — eighteen looks and a vertical film that sit next to the first campaign without repeating it.
04 — Gallery
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