Piumelli · Fashion & Beauty, Commercial & Product · 2026 · Milan, Italy
Piumelli — Milano
A street-style film campaign for the Milanese leather house, shot across the city's landmarks.
- VisionFlow
- Piumelli
- Milano
- 1
- Galleria Vittorio Emanuele II · Milano centro · Historic tram
- 3 vertical films · Social & reels cutdowns · Campaign stills
- Social & paid media, 12 months
01 — The brief
Piumelli, a Milanese leather house, needed social-first films with the polish of a fashion campaign — content to launch new bags across paid and organic, shot where the brand lives: Milan.
02 — Approach
We built three vertical films around Milan's own texture — the Galleria Vittorio Emanuele II, historic streets and a vintage tram — styling each look in warm winter tones and letting the bags lead every frame. Photo and film were captured in one flow.
03 — Results
- 3
- 3
- 1
- 3
A ready-to-post set of vertical films and campaign stills, cut for reels and paid social — a cohesive launch package in the brand's world.
04 — Gallery
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Let’s talk about your project
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