Bakery & pastry production · Food & Hospitality · 2026 · Milan, Italy
Bakery & pastry
Process films for food producers — dough, ovens and cake assembly, shot up close.
- VisionFlow
- Milano
- 2 vertical films · Social reels
- Brand & social
01 — The brief
Food producers needed short vertical films showing how the product is actually made — footage that works in social feeds and on the screens in the shop itself.
02 — Approach
We filmed at working distance: hands in the flour, dough through the sheeter, the oven — then cream, sponge layers and the final assembly. Close focus, no staging: the craft holds the frame on its own.
03 — Results
- 2
Two vertical films ready for social feeds — one on bread, one on cakes — showing the product being made rather than described.
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